SEOcontest2008

In very simply words, link popularity refers to the number and quality of the links that are pointing to your site. In the engine’s view, your site is considered important as well. These other sites consider your site important enough to link to. What is meant by link popularity can get much more complex, which is discussed further in this article. Now that we’ve gotten the preliminaries out of the way, let’s get down to business: learning ways to increase the link popularity of our sites.

However, one of the most difficult areas of SEO services is building link popularity. Try those strategies now and you can easily find yourself booted out of an engine. Solid link popularity can literally make or break a site with the search engines. In SEO, factors have become more and more important as they relate to rankings. Why? Because the engines don’t want artificially created links, so there are no easy ways to build link popularity. The days of link farms and huge link building exchange programs are over.

Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site. After each strategy, we briefly attributed it to the SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL’s at the end of the article. To write this article, we went to professional search engine optimizers for their ideas. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, if you work on building link popularity, don’t forget those two basic reasons and details for requesting links.

If you use them as recommended in this article, you will have no problems. Keep in mind that these strategies aren’t in any particular order. When looking through this links, you may find strategies that are subject to abuse. Also, keep in mind that though it isn’t always stated explicitly, we’re always referring to related and important or authoritative sites as our targets.

Make Your Site More Popular

After you have chosen a domain name and setup a website, one of the first things you will be wondering is how to get visitors to come to your site. This dilemna occurs whether you are setting your site up as a hobby, writing a blog about your main business, creating a niche site in order to make some income using Adsense, or planning to sell your own product.

Article Marketing to the Rescue

Of course there are a lot of ways to get visitors to your website, from advertising to trading links with other sites to getting your link into established link directories. All of these have their merits, but one of the easiest and least costly alternative is article marketing.

The Positives of Article Marketing

With article marketing, you can get links coming into your site from hundreds or even thousands of other sites that will use your article. Article marketing costs nothing - all it takes is your time to create original content that others might be interested in reading. Article marketing gets your name out on the internet as someone who has an interest in your niche area - soon you might be seen as an expert.

Article marketing can be considered a hidden source of traffic - you don’t have to advertise for traffic. Submitting articles can get your site listed in search engines quickly. The content you create causes search engines to index your page, including the link that you include in your “about” or “resource” box at the bottom of the article. The search engines follow that link and find your site - exactly what you are looking for.

Some Disadvantages of Article Marketing

Even though article marketing is a great boon to a brand new website, there are, of course, downsides too. One obvious problem is that you have to write the article that you are going to submit.

Of course, you can always pay somebody else to write the article for you, and there are many services on the web now that allow you to get others to do the writing for you - for a suprisingly cheap price.

And you must place the articles in the niche sites or article sites. Placement is always free, but each site has different methods for uploading or submitting the articles - since there are hundreds or thousands of such sites now, submitting all the articles can be quite time consuming.

However, there are article submission services that will place your articles for you. And, you can alway hire freelancers to do that job too.

If you are trying to build a popular or profitable site, you need to have both quality and a quantity of links for Google to notice you. If you are looking for a great way to build a popular and profitable web site, look at the above suggestions. Unfortunately Google’s ranking formula is secret, so you can never tell for sure how many links are needed and which web sites are important to Google to place you at the top of the search index

Links are just hypertext of a web site’s address that is posted on other sites. For instance, if fifty web sites all have your link on their web site, Google will take notice. And if all fifty of these web sites are important and have many links of their own, your web site will be viewed as important and ranked high. You can use this tool to seek out web sites with high importance and ask them to post a link of your web site on their site. Most web sites will be happy to exchange links as well as sell you a link on their site for a fee.

Links is one of the most important ways that Google and the other search engines determine the importance and ranking of your site. However Google does have a toolbar tool which displays a page rank. Page rank is a measure of how Google rates the importance of web sites. The way Google determines how important your site is and how it will rank in the search engine rankings is to see how many other people link to your web site and the importance of these web sites that link to you. One of the most important factors in getting your web site highly ranked in the search engine indexes is building links.

In part one we discussed the need to have your site indexed by the major search engines and ordered to be found in the search results. In this article we’re going to discuss three ways to have your site indexed, get into the search engines database that are safe and will not get you banned by the search engines.

Have another website (that is already indexed) link to your site

Once a site is indexed or put into the search engines database, the search engine spiders go out to those pages anywhere for once a month to several times a day. You could get a one way link back to your website from a site that is already indexed the search engines will follow that link back to your site and index it. The challenge care is to put your link on the site that is related to what you do. Ideally, the link back to your site is on a site that is already considered an authority in your field. It is not a good idea for a plumber to swap links with a web designer. Speaking of swapping links, try and stay away from reciprocal linking and buying text link ads, more about that at a later date.

Publish an article or press release that has a link to your site

This practice has several great advantages. One is that a lot of those sites that allow you to publish your articles are free and are indexed constantly because the sites are constantly being updated with new content. Watch your article is submitted to one of the sites it may take up to two weeks to go through their editorial process and the review. When sure article is approved, your site can be indexed within a couple of days.

Sign up for paid search with each of the search engines

This is by far the fastest way to get your site indexed. When you signed up for an Adwords account in Google your website will be indexed immediately. It cost very little to set up an account. You can put in just a couple of keywords that you won a bid on and did very little so that your ad does not show up on the first few pages.

A great strategy for getting your website indexed and building links to your page

I would do a combination of first setting up a paid search account with at least the top three search engines Google, yahoo and MSN. Then I would start writing articles 500 to 600 words and start getting them published on as many publishing websites that you can.

Search engine submissions are very important but if done incorrectly can get you banned from the very search engines are trying to get into.

What’s a backlink? A backlink is a URL link that is pointed towards your website and are very important to your Search Engine Optimization (SEO) efforts. The backlinks from external sites can link to your home page or may link to internal pages within your website. Linking to internal pages is often referred to as “deep linking” and can help raise the importance of those internal pages in the eyes of the search engines.

In the world of backlinks, quantity is important. However, quality is also important. The more backlinks you have then the more the search engines trust your content. Google’s more recent algorithm updates have included the importance of quality when referring to the page that the link is coming from. It used to be that you could go out and get 1000’s of links and rise to number 1 in the search engine result pages (SERP’s). But, that is no longer the case. Now you need to be more natural with your backlinking strategy.

Google uses the backlinks to calculate a value called PageRank (PR). Many SEO experts feel that the PR value isn’t necessarily the most important factor for ranking high in the SERP’s. There are so many factors that go into the algorithm that it has become very difficult to guess what Google is really looking at. However, we do know that backlinks have remained a constant over the years.

Other terms for backlinks are incoming links, inlinks, inbound links, and inward links.

Backlinks can be used for more than just SEO. You can judge your website popularity (or spy on someone else’s), find what others are saying about your website and find all links back to you (not in Google). Yahoo and MSN give you a much better picture of what your backlinks are compared to Google which only gives you a subset.

Google’s reasoning for only showing a subset of the backlinks that it knows about for your site is to protect their search algorithm. Also remember that many times, the page that has your backlink will not show it’s true PR because the page hasn’t been through a Google PageRank update yet.

If my site links to yours then I’m essentially giving you a vote for your site. It used to be (and in some search engines it still is) the only thing that was important to rank high. But, over time, the search engines have been forced to look at other factor due to website spam. The search engines are now looking at the context of the page the link is on and may be looking at the context of the page the link is pointing to. This is called page relevance.

There are numerous methods for obtaining backlinks to your site. Some of those are:

1. Web Directories

2. Article Sites like ezinearticles.com

3. Comments in forums and blogs

4. Purchased links (currently frowned upon by Google)

5. Link Exchanges (not as effective when they are reciprocal)

Tip: Don’t just worry about getting backlinks from high PR sites. A natural pattern of link gathering would be to have more links from lower PR sites because of their sheer quantity when compared to high PR sites.

The wanted result of getting all these backlinks to your site is to increase the natural search engine traffic that is directed to your site by being on the first page of the SERP’s. But you should also see some traffic that comes to your sites through the backlinks themselves. So, when getting backlinks, you want to keep the reader in mind and try to make it enticing for the reader to click your link because there is something on the other end that they need.

If your website has not been indexed by the search engines you will not come up in the search results. When you search the “web” using Google, Yahoo or MSN’s search tools, you’re not searching the Internet you are searching the search engines databases.

When a site is submitted to the search engines the search engines uses software called “spiders” to crawl the pages of your website through your internal site navigation and captures vital information about each page and in puts it into their database.

The information captured include Meta tags, content, H1 tags, Alt tags, sites that you link to and sites that links back to your site. The Meta tags are at the top of your web page in the code. They are in what is called the header. The Meta tags are very important to the search engines because they tell them what is on the page. Along with the H1 tags Alt tags and the content in the body of the text on the web page this gives the search engines the information they need to index or put into their database your web page. It is very important that your Meta tags are specific to each page of your site. Do not just copy and paste the same Meta tags to every page on your website. There’s a big explanation from that old and that later. There are several ways to get web pages into the search engines a database (indexed).

Submit your site to the different search engines. There are a lot of sites, for small fee, that will take your indexed pager homepage and submit it to hundreds or thousands of search engines over and over every month for the rest of your life. Run don’t walk away from the sites. If you keep trying to submit your site, especially to Google, Yahoo and MSN, this may appear to them as spam. Spammy is bad! I suggest that you do not even register with Google, yahoo or MSN unless you have 6 to 9 weeks to sit around and wait for your website to be indexed.

In part II, we will reveal the secrets of getting fast, safe submissions.

In a pending recession, the question always comes up on how to find more qualified prospects since a business will need more prospects in order to close the sale. Since businesses spend less money in a recession, you will need more prospects in order to keep your business at its current revenue levels.

The best sales prospecting system is one that is inexpensive and brings immediate results. As the economy turns down, you need to react quickly, and have a plan in order to insure that revenue levels continue to grow to meet your sales objectives. Some businesses that are successful during a good economy can suddenly find themselves in a near bankruptcy situation if they do not improve their sales process and sales prospecting methods during a recession.

Recession pressures means that the quality of our targeted list becomes even more important. There are excellent sources for targeted lists on the internet and many are highly reliable while others may be as much as 40% bad. These bad contacts simply waste marketing and sales dollars, so focus on using a quality list.

One way to get quality lead names is through the use of Splash Pages or what is more commonly called and Landing Page on the Internet where the prospect fills out a form for more information. Typically the form will be filled out in order to get what is called a “Permission Marketing” piece or access to a White Paper.

One technique that has become popular for warming up a prospect is to send a postcard or a greeting card prior to the phone call from the salesperson. There are several services that you can use to electronically send out these post cards or cards through the US Postal Service. All you have to do is to upload your prospect list and then select the card to send and it will send it out immediately in your own handwriting.

It is critical, before making any follow-up calls on a lead from a Landing Page, that a script be setup that can be roll played and will cause the prospect to do most of the talking in order for the salesperson to determine if the prospect is a good fit. This is normally done with a Question Oriented Sales Process.

When Cold Calling a list it is important that you not sound like a telemarketer or a salesperson. If you do you will likely trigger sales pressure and the call will end quickly with a “I am not interested”, or “we have what we need”.

One area of concern is the Fear of Self Promotion or what is also called Call Reluctance. One can overcome Call Reluctance or fear of making cold calls by understanding how to control the subconscious mind. The use of a Sales Process Coach is important for quickly getting over the fear of making calls to strangers.

An article submission tool will bring your articles farther on the web. By just a simple click, this article marketing tool can make your articles receive exposure from a wider coverage of readers across the web. This tool can either be in the form of software or an online service. Either of these can make a huge difference with your articles and online career as well.

When you talk about article marketing, its prime component is to bring in lots of potential customers to your website with the use of your articles. This can be no easy task since there is a lot more than just posting articles or ads anywhere around the web. The internet is like a huge galaxy, and posting articles just anywhere will be like placing something in the farthest reaches of the galaxy. As such, using an article submission tool will help you in placing your articles right where they should be.

The article submission tool can help bring popularity to your website. The tool submits your articles to reputable sites on the web, therefore giving your articles the needed exposure to do their job in promoting your site. The readers will see the back links to your website from your articles and they will usually visit your website if the articles you posted are interesting.

If you have the right audience, this means there is a bigger possibility that your products and services will be made use of. The more your products and services are sold, the more profits you earn. Without an article submission tool, it will take you several years to appreciate the profit generation of such a market.

Manually exposing your articles is one thing but the other is to expose them faster and receive results quicker. There are different ways in which you can expose your articles to the viewing public. One option is through article submission services where you pay to get your articles exposed and traffic generated. The downside to these services is that you don’t pay once; you have to pay a monthly fee.

An article submission tool or software is a prime alternative to article submission services online. There are software which can be bought at low costs and there are those which are free. This is a very good option to get that large number of reader’s right where you want them to be, reading your articles.

An article submission tool is programmed to work by themselves with minimal supervision from the user. They can be set to do their tasks automatically or semi-automatically. You get to submit more articles and generate more back links with the help of these tools. You acquire more traffic to your website thereby boosting your sales. Most of all, you get to achieve all of these by just a few simple clicks.

Do not become handicapped and get the first dibs on article marketing and what article submission tool is best for you by visiting my website.

Website optimization is the best advertisement a small business owner can invest in; in fact search engine optimization is the most cost-effective, results-oriented marketing method available. Internet marketing is about working the Internet to provide another method to market one’s business or organization. Website optimization is essential to your small business website. Without website optimization your website will be nothing more than an unseen online brochure.

More and more small business owners are becoming increasingly aware of how powerful their website can be when optimized properly. Regardless of what type of business, your website can be a very strong marketing tool. Small business websites are most effective when all of the crucial factors are considered before the website is built. When planning a website for your small business, you’ll need to decide on a design, who your target market is, what kind of content you want to include, how the information will be organized, what kind of navigation you’ll have, and what message you want to get across to consumers.

Online promotion is the practice of using all available avenues of internet marketing/advertising to generate response from your target market. Online promotion ties together both the creative and technical facets of the internet to develop a campaign for getting your site seen by your target market.

Online promotion is a crucial component of any marketing plan and should not be taken lightly. An attractive, well-optimized website can be an important lead generation and sales tool. Online promotion is all about name exposure-getting your name all over the internet. Not only does the content on your site need to be optimized, but you also must create online exposure all over the internet to generate traffic and improved search engine rankings.

Search Engine Optimization has been shown to deliver the best website ROI out of all the forms of marketing and advertising small business owners have available to them. Search engines play a large part in online promotion but there are many traditional methods that can be combined to target potential customers. Be sure to display your business website address in articles, advertisements, business cards, and company literature to most effectively target potential customers who already have a direct interest in your business or products. Search engine optimization is the most effective method used to help in online promotion of your small business website. A qualified website optimization firm can help in providing the best strategy for a small business owner to have an effective online promotion campaign.

Every website owner new or old has the same problem, and that’s how do people find you. How can your website become noticed amongst the huge opposition that is the internet.

Whether new to the net or an experience website owner , my bet is you will probably know about, search engines yahoo , google and ask. These virtual business have developed into massive corporations just by supplying search for people.

While using search engines is easy, simply go to the site and type what you want and click enter. But what’s the secret to Making your website Successful. Well that’s a great question and the answer is Keywords.

The Search engines only have one way of searching and indexing sites and that’s via words and phrases. So if some one searches mini mokes a site that mentions it 6 times will come further up the rankings than one that mentions it only once.

Key Words Work

This type of writing will definitely help you rank for you required terms, for example if someone searches freeze dried Jamaican coffee and you mention it 5 times on your sale page than you will fight your way up on the search results.

The real trick to using key words is to use them so they look real. Because if you just throw them in without much thought the search engines will know. If they tag you as a keyword spammer you will be punished. Just remember you want humans, search engines are a means to a goal.

You Want People TO !

So before you go out and spam your page with key word remember people buy, search engines search. So remember when using keyword use them sensibly and naturally and it should be no time before you start to see a difference.

A very good investment of your time is learning search engine marketing, you don’t want to build a site then have to redo your hard work. The truth is you can have the cheapest and best product but you wont sell a single one unless you get your site found with Easy Website SEO.