When you hear about direct mail, what you are thinking of? If you will say that it is in line with business, you are definitely right. This direct mail is mostly use for business. There are businesses or companies that are using this startegy to directly inquire the customer regarding the services and deals that one has to offer. The direct mail is referred to as an advertising mail or ad mail. Obviously, more of its purpose is to advertise and gather customers. The advertising mail can be directly mail to the customers address (it can be on his home or workplace). Though there are people who are disregarding this kind of encouragement, most are still eager to know and grab the offer that can be find in the mail. As a businessman, it is your responsibility to know the customers who are capable of receiving this direct mail. It is better if you have the list of the target customers so you won’t waste time, effort and money at the same time.