Your Customers Aren’t Hiding. Is Your Web Presence?
July 29th, 2008High search engine ranking is a major victory for every business on the Internet. High rankings can bring in unimaginable sales almost overnight to those who get it right. But it’s an ongoing learning and testing process. In other words it takes time, money and then more time.
Search engine optimization is the adjustment of web pages to satisfy certain criteria in to attain good positioning within the search engines. Search engine results segue between potential customers to your web site. For this reason, it’s crucial that your web site is listed within the top 30 results for the specific and relevant keywords, which you believe, will bring you the most targeted traffic.
For optimization to work for you instead of against you, you need to oversee and get a number of crucial factors correct: technical infrastructure, key words and phrases, page titles and headline tags, good relevant content and well written copy. You need to have a good concept of inbound linking strategies as well as a blueprint. Inbound links from websites, which offer a similar theme and content to your own will help you, unlike inbound links from irrelevant web sites.
One place you never want to fall short on is the copy on your site. Take special attention here. Make sure you have several people read it over. Correct any errors, even if they seem silly to you. If you simply copy and paste your web site text from you’re company marketing piece, that’s not going to cut it. Don’t stuff your web site copy with keywords or phrases unnecessarily. This not only makes it read poorly but the search engines could consider it spam and your site could lose it’s positioning in the search engines.
Google, which is the granddaddy search engine, places the most significance on keywords in your web page text. Google also uses proximity and font information. While evaluation of a search engine is difficult, we have subjectively found that Google returns higher quality search results than current commercial search engines.
SEO techniques, which worked years ago, don’t work the same today. However many of the “best” SEO providers still use these old school means of doing things. Even though they come out with new super cool tools, these gizmos do very little to help the client build a hearty and long lasting competitive edge.
Search engines and directories continually improve upon means to delivering more focused search results. Because these changes are, and forever will be, ongoing, they require continual tracking. Do you understand this? The techniques that gave one website great positioning yesterday could damage its’ positioning today.
You can create the most attractive online store, have exceptional products or services, have prices second to none but if you forget about branding, customer confidence and standard business practices high web site ranking will do nothing for your bottom line. So many people forget about this, and then wonder why they aren’t getting any sales. Whether your business is online or offline, your customer never changes.